After India’s independence in 1947, the Indian government helped promote the craft and it has steadily gained prominence ever since. Because of its heavy and ornate designs, this embroidery is most commonly done on traditional Indian wear like wedding outfits, saris, lehenga choli, sherwanis etc.
Zardozi - evermore
A craft that has survived and thrived till today, zardozi has evolved massively over the years. From adorning the royals to now making traditional wear more exquisite, this artform has truly come a long way.
Contemporary designs
Apart from making the traditional Indian wear more exquisite and flamboyant, Zardozi is now making its way into many contemporary products, lending its appeal in a very regal way. The revival of this artform is helping it grow into many other sectors because of which we now see this craft blending extremely well with the modern designs.